全新Gucci Primavera广告形象大片正式揭晓,赞颂爱让人如获新生的奇妙力量。由Johan Renck执导的短片中,Kate Moss随着Chris Isaak以低音演绎的《Wicked Game》唇齿轻启,歌声唤醒房间内素不相识的人们,他们结伴踏入舞池,爱意从心底萌生,全片于浪漫的光影间诠释人际联结的情感浓度与情意萌发的无限可能。

person in gold pants and black shirt reclining on ornate green sofa with decorative pillow.
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person in black outfit lying on a green bed with floral wallpaper backdrop.
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person in black leather jacket holding a bag against a neutral wall.
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由Michal Chelbin掌镜的全新广告形象大片以现代文艺复兴意象为精神内核,呈现一系列心绪内敛的人物肖像。这些肖像在构图、姿态与质感上着力再现古典绘画的神韵,汇聚了来自音乐、电影、时尚与体育界的十位杰出人士,包括品牌代言人肖战、金硕珍(Jin)与宁艺卓,以及Tom Brady、Alex Consani、EsDeeKid、李英爱、Shawn Mendes、Rico Nasty与Tarzzan,他们共同构成一组个性十足的跨界群像,化身古驰精神的多元切面,展现品牌不断演进的内核与Demna为品牌勾勒的全新愿景。

person in a sparkling purple dress sitting on a floral patterned sofa with a pearl clutch.
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person in black leather outfit and mask leaning against a bed in a room with pink walls.
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person wearing fur shawl and leather gloves, holding black handbag against blue wall.
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person in a fur coat sitting in an armchair against a textured blue wall.
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man in black shirt with tattoos and hand wrap against green wall.
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person in dark clothing sitting on stool, wearing a crossbody bag.
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person in black leather outfit sitting on a chair against floral wallpaper background.
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本组广告形象大片演绎了Demna执掌古驰后首场时装秀所发布的系列作品。全新廓形和质感通过多种着装方式演绎轻盈与从容姿态,以当代视角诠释古驰品牌特质,同时承袭品牌历史底蕴。