上海淮海路时髦图鉴

最时髦的ta,在最时髦的淮海路等你~

Red, Shoulder, Arm, Joint, Neck, Photography, Sitting,

著名的淮海路东西贯穿了大半个魔都黄金地段。

自常熟路至西藏南路段,半个多世纪前,这里就是上海乃至全国的时尚中心。国泰电影院、红房子西餐厅、哈尔滨食品厂、上海妇女用品商店都是老上海鼎鼎有名的地标。名品商铺、餐厅咖啡店前,荡过的都是走在时髦浪尖上的旗袍女郎、三件套先生和喇叭裤、宽垫肩迪斯科青年。

现在,有人说淮海路没落了,比不上那些网红店云集的小马路了,年轻人们自拍不去那里了,只有怀旧的阿姨老爷叔才会牵着孙子走在路上,讲讲这条路的传奇。

有这种想法的人,必然还不熟悉上海。宽阔如淮海路,只要周五晚上人潮涌动的襄阳公园门口依然“打车两小时,到家十分钟”,淮海路上时髦精的密度就从来没有降低过。

淮海中路、茂名南路

14:00 p.m.

Comics, Cartoon, Forehead, Fiction, Anime, Fictional character, Comic book,
Cartoon, Comics, Fiction, Parallel, Magenta, Fictional character, Games,
Cartoon, Comics, Fiction, Fictional character, Parallel,

淮海中路、瑞金二路

14:30 p.m.

Cartoon, Comics, Games, Anime, Fiction, Fictional character,
Cartoon, Comics, Games, Fictional character, Anime, Fiction,

淮海中路、思南路

16:00 p.m.

Cartoon, Comics, Fiction, Anime, Fictional character, Games, Art,

淮海中路、嵩山路

16:30 p.m.

Cartoon, Games, Recreation, Fictional character, Anime, Art,
Cartoon, Games, Anime, Comics, Fiction, Fictional character, Art,

洋气的淮海中路思南路口,OVV|AEX全球超级旗舰店将在9月22日于华狮广场盛大开业。届时OVV品牌代言人杜鹃将亲临现场,国际超模金大川也将现场助阵。

Building, Architecture, Facade, Mixed-use, Metropolitan area, Commercial building, Urban area, Tree, House, Apartment,
JUN

据称造价一个亿的旗舰店总面积为1900平方米,一楼为女装OVV,灰、白、玫瑰金的色调简单分割出流畅的展示空间,店铺的设计师巧妙地利用了镜面与弧线,优雅、温和的室内环境被用于突出OVV回归质感与风格的经典美学。

Interior design, Ceiling, Building, Lighting, Lobby, Room, Architecture, Design, Furniture, Space,
Boutique, Clothing, Fashion, Mannequin, Fashion design, Yellow, Clothes hanger, Retail, Display window, Outlet store,
Boutique, Clothes hanger, Clothing, Outlet store, Room, Fashion, Wardrobe, Closet, Furniture, Retail,

位于二楼入口处的是AEX.coffee,然后才是男装品牌AEX的购物区。不得不说这是一个巧妙的构思——出现得恰到好处的咖啡店既为逛街的女性和等待女伴们的男士提供了休憩之地,也给男士们更新衣橱提供了一个好机会。

AEX的空间设计相较女装OVV来说更偏规整,但精心按照色系来归类的陈列方法可能会让强迫症患者们得到视觉上的大满足。

Shelf, Shelving, Furniture, Room, Display case, Shoe store, Cupboard, Footwear, Shoe, Interior design,
Lighting, Building, Architecture, Ceiling, Interior design, Design, Room, Glass, Metal, Flooring,
Interior design, Building, Ceiling, Property, Floor, Architecture, Room, Lighting, Furniture, Design,

三楼则是书吧和休息室,令整座旗舰店成为集购物、休憩为一体的综合性生活方式空间。

“不费力的高级女装”

简单、迷人——OVV 致力于为女性提供快时尚和奢侈品之外的第三个选择。为独立、优雅、自信的都市女性严选更精致的衣料和更大气的剪裁,满足多维度的时尚需求,营造不费力的高级感,令不同年龄层的女性都能找到轻松驾驭时尚的个性风格。

Black, Clothing, Shoulder, Neck, Beauty, Fashion, Arm, Sleeve, Photography, Top,
Red, Shoulder, Arm, Joint, Neck, Photography, Sitting,
Clothing, Dress, Sleeve, Fashion model, Neck, Outerwear, Day dress, Fashion, Pattern, Formal wear,
Clothing, White, Outerwear, Fashion model, Beauty, Fashion, Shoulder, Fur, Sleeve, Beige,
Shoulder, Clothing, Waist, Leg, Neck, Joint, Yellow, Orange, Arm, Fashion,
Clothing, Robe, Fashion, Formal wear, Outerwear, Costume, Electric blue,
Clothing, Fashion model, Red, Dress, Shoulder, Fashion, Formal wear, Neck, Pink, Photo shoot,
Clothing, Black, Yellow, Fashion model, Fashion, Outerwear, Formal wear, Photo shoot, Fashion design, Dress,

“科技与艺术

书写男装新篇章”

Clothing, Fashion, Standing, Snapshot, Outerwear, Brown, Footwear, Suit, Street fashion, Coat,
Fashion, Standing, Photography, Illustration, Art, Fashion design,
Text, Font, Line,
Text, Font, Line, Logo, Brand, Graphics,

作为注重功能性的男装“新物种”品牌,AEX提出了“科技轻休男装”的概念,为穿梭于城市中的游牧族设计舒适、轻便及简洁的服装。设计师将科技感和注重线条、体积感的当代设计融入“可穿戴科技时尚”的概念里。用艺术和科技书写男性时髦新篇章。

最时髦的杜鹃

在最时髦的淮海中路

等你

策划:TAN

编辑:佳辰、白

插画:鸟一只

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