吴亦凡现身 adidas Originals “FUTURE” 盛会

adidas Originals “FUTURE” 年度品牌活动于9月28日与来自全国各地的潮流先锋与意见领袖齐聚一堂,协力见证原创未来飨宴。

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Team,

4位国际级创意大咖,抽出2双 YEEZY 350 V2,加上热情的媒体、粉丝与蓝血人挤爆现场,adidas Originals “FUTURE”年度品牌活动于9月28日与来自全国各地的潮流先锋与意见领袖齐聚一堂,协力见证原创未来飨宴。

在上海延安西路充满废旧工业风格的建筑内,承接由过去开创未来的主题,由 Adidas Originals 经典鞋款“GAZELLE”、“NMD”及“TUBULAR”衍生出三大主题区域进占这幢历史建筑,新旧文化的强烈对比,通过艺术、音乐及时尚潮流串连起来,由adidas Originals 大中华区品牌代言人吴亦凡,金牌EDM DJ ALESSO、饶舌巨星PUSHA T等来宾携手现身,刻画无尽绚烂时刻。

以流行文化为题的经典“GAZELLE”互动艺廊,何穗、李晖、康靖雯、张家衣等一众时尚指标人物透过前卫的互动摄影装置, 由多个大屏幕进行图象设计,与现场宾客一起体验打印出自己的时尚海报,带走独一无二的赠礼。

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此外新旧交错而诞生的“ TUBULAR ”用「反时尚」宣言体现最忠于自我的流行语句,与既有的时尚观念抗衡;国际饶舌巨星 PUSHA T 带着专属DJ点燃代表城市游牧民族的“NMD”舞台;加上 ALESSO 接力带来压轴 DJ set,刻画无尽绚烂时刻。

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