BMW Studio x 创新BMW X2 | 联袂登场,颜出必型! BMW Studio惊艳亮相“创新BMW X2”全国媒体试驾活动

10月12日-18日,高端服饰品牌BMW Studio强势联手宝马家族最新车型“创新BMW X2”, 以“颜出·必型”为主题的城市穿越赛在重庆这座8D山城火辣上演。

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10月12日-18日,高端服饰品牌BMW Studio强势联手宝马家族最新车型“创新BMW X2”, 以“颜出·必型”为主题的城市穿越赛在重庆这座8D山城火辣上演。一场有型有范儿的创新BMW X2人车T台秀在嘉陵江畔的洋炮局1862文创园展露锋芒,同期也推出了THE X2专属联名定制款T恤,跨界合作逆转潮流独创审美,颜出必型!

活动现场洋溢浓烈动感氛围,炫彩灯光烘托张扬风格,将个性与自由气息展现得淋漓尽致。到场媒体嘉宾热情高涨,围绕BMW Studio及创新BMW X2进行深度访谈,从多元角度对BMW Studio及创新BMW X2的独立品牌精神进行诠释。

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创新BMW X2 · 做什么都型

创新BMW X2拥有兼具前卫与华丽的个性风格,身形修长健美,既有轿跑车的时尚运动,又有越野车型的宽厚骨架。上窄下宽梯形双肾进气格栅致敬“猫王”座驾宝马507,弄潮儿的本色可见一斑。C柱的蓝天白云标识更是BMW M车型鼻祖3.0CSL的基因延续,彰显其天生运动基因。

心态年轻、敢于突破传统、致力引领潮流,不仅是当下追求时尚的年轻人的人生信条,同样也是创新BMW X2的年轻态度。创新BMW X2打破轿跑车与运动型多功能车的界限,以前所未有的姿态阐释着独树一帜的审美型格。

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BMW Studio 有颜 · 有型

BMW Studio追求卓越品质与革新设计之间的绝妙平衡,充分映射出拥有广阔视野的新一代消费人群的时尚观点及理念。在BMW Studio品牌时装秀上,包括THE X2专属定制款T恤在内的2019秋冬系列闪耀全场,多套个性鲜明、独具风情的时装搭配表达了型格青年强烈的自我主张,这与创新BMW X2所代表的独立审美型格一拍即合。其中,作为压轴造型展示于众的是BMW Studio特别为创新BMW X2定制的专属款T恤,它胸前恣意张扬的蓝色“THE X2”仿佛在邀请大家一起型动起来,玩转重庆!

BMW Studio 2019秋冬系列沿袭品质与乐趣并举的设计理念,多元演绎BMW Studio独立美学,出奇制胜表达年轻态度与自由风格。

Fashion, Blue, Beauty, Street fashion, Fashion design, Runway, Fashion show, Model, Outerwear, Smile,
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BMW Studio 2019秋冬系列延续品牌精神,以“终极座驾”为灵感之源,衍生出“宝马驱动力”的创作主题,不断探索衣着多元可能,开启乐趣着装新纪元。

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本季黑白蓝灰等经典色仍占据重要地位,可可色、薄荷绿这两大流行色难掩犀利锋芒,印花、涂鸦、胶条等个性图案视觉效果强烈,多种元素各放异彩,借衣着表达鲜明态度。

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Hair, T-shirt, Shoulder, Neck, Clothing, Cool, Hairstyle, Sleeve, Forehead, Human,
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面料上严选针织毛圈和花式格纹毛呢面料,保暖舒适与时尚前卫兼备。在工艺方面采用高品质白鹅绒,臻选优质德国古特曼车线,严格把控每个微小细节,以匠心工艺赋予衣物优良品质。

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联合创新 · 出场即潮流

BMW Studio x BMW X2联名定制T恤风格鲜明,以纯黑色为底,T恤正面以BMW经典蓝色书写“THE X2”,字体飞扬飘逸,背面翻转印花别有意趣。将BMW Studio品牌美学与BMW X2独立精神巧妙结合,赋予定制T恤别样乐趣。

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BMW Studio代表着BMW品牌向高级时装领域的探索,在卓越品质与革新设计的巧妙平衡之间,突显BMW始终与梦想同行的品牌愿景。从标新立异的设计感单品到多元乐趣的穿搭体验,都彰显了BMW Studio追求穿着乐趣、探索多重衣着体验的初心。

BMW Studio不断与时俱进,着力探索时尚行业发展的新方向,在深厚的品牌价值与鲜明品牌态度之间,创造丰富独立的创意能量,打造能够传达鲜明态度的产品,缔造独具一格的生活方式,将更加满足未来追求品质生活的消费者的期望。

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BMW Studio品牌旗舰店即将强势登陆京东,

以多元穿着为乐趣生活赋能,更多品牌资讯敬请期待!

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