放弃了盐水鸭,我来南京1小时只为看橱窗

说起南京,便是无数只飞不出去的鸭子,不过这次我们决定放过盐水鸭,专程来秋日的南京看点特别的东西!来自意大利的Veneta Cucine威乃达橱柜将南京秋日的温度和棱角化作一幅幅意象,用超现实主义画家阿梅德·奥占芳(Amédée Ozenfant )的语言,装入位于龙蟠路旗舰店的橱窗。

Furniture, Room, Interior design, Wall, Automotive exterior, Shelf, Material property, Wardrobe, Door, Architecture,
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说起南京,便是无数只飞不出去的鸭子,不过这次我们决定放过盐水鸭,专程来秋日的南京看点特别的东西!来自意大利的Veneta Cucine威乃达橱柜将南京秋日的温度和棱角化作一幅幅意象,用超现实主义画家阿梅德·奥占芳(Amédée Ozenfant )的语言,装入位于龙蟠路旗舰店的橱窗。



秋日南京的正确打开方式

当纯粹主义遇上厨房美学

Skyline, City, Cityscape, Human settlement, Sky, Metropolitan area, Horizon, Metropolis, Morning, Dusk,
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Natural landscape, Tree, Nature, Water, Natural environment, Sky, River, Bank, Nature reserve, Lake,
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秋日进入南京,可以见到这座六朝古都更为立体的城市面貌。“南京人的低调和智慧就藏在他们老建筑的屋檐里”,南京老民居的石库门不同于徽派的建筑,简化了墙面和屋檐,更显精细和沉稳,也更注重实用性,又与现代前卫的设计相映成趣,活灵活现。而萦绕其间、令人惊叹的梧桐、银杏铺就的橙黄自然景观,又将我们带入另一种纯粹,如同超现实主义画家阿梅德·奥占芳画作中呈现的世界。

Yellow, Design, Font, Room, Art, Interior design, Photography, Graphic design, Illustration,
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“绘画产生于现实的终结,幻想的开始处。”阿梅德·奥占芳曾在课堂上对学生们这样说到。意大利橱柜品牌Veneta Cucine在阿梅德·奥占芳的画作中同样找到了品牌一直以来所追寻的厨房建造理念——将厨房的本质从枯燥而冗繁的现实中剥离出来,化为审美与艺术的体验,而Veneta Cucine这次将其变为一场解构南京人文基因、与现代艺术重组的大胆探索,在三面橱窗中悄然进行。

Font, Building, Architecture, Design, Display advertising, Advertising, Facade, Signage, Brand, Graphics,
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Light, Lighting, Font, Heat, Night,
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Veneta Cucine龙蟠路旗舰店

作为“后立体派”纯粹主义风格的开拓者,阿梅德·奥占芳一生践行着自己“先于形”的理论,认为伟大的艺术作品潜伏于人类下意识的需求之中,在被“发明者”提示之前,就和任何伟大的真理一样早已存在。厨房亦是如此,那些不言而喻的味觉体验早就先于空间而存在,而厨房则是具象的味觉成像。Veneta Cucine将厨房比作画室,用生鲜果蔬、调味品作为颜料,以南京为背景绘制一幅活色生香的艺术盛宴。

Yellow, Product, Interior design, Room, Material property, Font, Furniture, Architecture, House, Art,
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Table, Furniture, Material property, Circle, Coffee table, Still life photography,
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阿梅德·奥占芳的作品在初见时总给人留下“简单”的印象,但若再靠近一点,就会被深埋其间的丰富细节所打动,这不正是工匠文化的本质,用千百年的精湛工艺铸就成“轻而易举”的细节?

Interior design, Room, Design, Architecture, House, Building, Floor, Art, Home, Furniture,
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Blue, Purple, Violet, Animation, Tree, Screenshot, Darkness, Fictional character, Fiction, Cg artwork,
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Veneta Cucine橱窗装置便沿用了品牌最为著名的实木贴皮工艺,恰恰就是”没那么简单“,再用阿梅德·奥占芳画作中的瓶瓶罐罐来呈现真是在合适不过,以此映射Veneta Cucine厨房的精益之美。

Furniture, Shoe, Table,
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Veneta Cucine橱柜的制作工艺又何尝不与南京精细的美食异曲同工。

Property, Wall, Facade, Architecture, Building, Material property, House, Interior design, Metal,
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Room, Interior design, House, Architecture, Window, Furniture, Photography, Home, Building, Art,
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Shelf, Product, Furniture, Interior design, Room, Wall, Shelving, Floor, Material property, Tile,
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南京传统民居素雅的清水墙、水磨砖,一夜橘黄的梧桐叶伴着玄武湖上粼粼波光,古城古韵不断回响;现代建筑如Zaha Hadid设计的南京青奥中心、四方当代美术馆则映射着现代南京的质感——怀抱未来的冒险精神。

Cabinetry, Building, Furniture, Property, Display case, Room, Interior design, Shelf, Shelving, Material property,
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Room, Interior design, Furniture, Ceiling, Property, Building, Floor, Lighting, Cabinetry, Architecture,
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Veneta Cucine的材料世界便像极了这南京丰富的纹理,设计者素描这座历史与现代文明交相辉映的城市,取材品牌从意大利空运而来的珍稀原料,将他对南京的理解化作橱窗里几何形状的生活器皿,演绎神奇、魔幻的厨房生活。

Furniture, Room, Interior design, Wall, Automotive exterior, Shelf, Material property, Wardrobe, Door, Architecture,
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Shelf, Shelving, Furniture, Wood, Wood stain, Hardwood, Plywood, Bookcase, Table, Rectangle,
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Veneta Cucine龙蟠路旗舰店内的橱柜门板材质展架。

今年是Veneta Cucine在中国的第二个“黄金十年”,南京龙蟠路旗舰店经历半年时间,对展厅形象和陈设进行了脱胎换骨的改造焕新。而这组创意橱窗的诞生,同时继承了品牌源自意大利的设计精髓与根植中国土壤的文化能量,为龙蟠路这条充满传奇色彩的街道重添活力和生机。







导演、剪辑 | LO 摄影 | Lang Zh

新媒体编辑 | 孙佳慧 造型 | Yanne

友情支持 | Studio RO

置景 | Stellar Studio

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